Tow Professional

VOL4 ISS2 2015

Tow Professional is a comprehensive publication for the towing and recovery market. It is mailed directly to more than 29,000 decision makers including owners, presidents, CEO's and principals of towing companies throughout the United States.

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in particular," said Travis Keyser, Urgent.ly's National Director of Service Network Operations. "We are working h ard day and night to reach more road- side assistance companies both large and small, so they can take advantage of our s uperior rates and the convenience that comes from job requests that are geo- graphically nearby." Servicers interested in signing up for free to immediately start receiving job requests via their phones (or via U rgent.ly's integrated dispatch systems) should point their Web browser at http://signup.urgent.ly For more information: 21 -373-3072 | http://urgent.ly Volume 4 • Issue 1 | www.towprofessional.com | Tow Professional 49 number and waiting around, hoping help will arrive soon,"Spanos said. "The world was and is moving away from those sce- n arios, leaning instead on a customer/location-centric approach." This location-centric focus is e xpressed through a pair of free smart- phone applications — one for roadside assistance drivers and one for consumers. "These apps allow for an automatic call and response, where a consumer can select the service she needs from a sim- ple menu, then watch as the request is sent to Urgent.ly's nationwide network of service companies — an algorithm deter- mines criteria for who would receive the request," said Rick Robinson, Urgent.ly's co-founder and head of product. "Those nearby roadside and towing providers in our network then receive and instant alert on their phones, allowing them to accept or reject the request — first driver to accept the job request gets it. It's very democratic." Urgent.ly also allows customers to assure loved-ones will never be left stranded. With its FamilyView feature, Urgent.ly encourages free account hold- ers to sign up family members from inside the app. "This empowers, for instance, a father to sign up his daughter and when she requests help using the app, dad is alert- ed and can watch on his phone's map as a service provider arrives," said Spanos, who previously ran AOL's Local division and held leadership positions at several startups. "We believe this to be another key differentiator of our service, an unmatched sense of security to friends and family." Urgent.ly started in the Washington, DC, region and launched nationally in November 2014, following a deal to pro- vide MapQuest's millions of customer's roadside assistance. "We continue to look for more oppor- tunities to partner and provide even more customers the kind of instant serv- ices we're offering today," said Ric Fleisher, co-founder and head of busi- ness development. "And that goes for our service partners Volume 4 • Issue 2 | www.towprofessional.com |

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