Tow Professional

VOL5 ISS1 2016

Tow Professional is a comprehensive publication for the towing and recovery market. It is mailed directly to more than 29,000 decision makers including owners, presidents, CEO's and principals of towing companies throughout the United States.

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If you've gone to a trade show lately you've probably seen the name Omadi but who are these guys? and what in the heck does Omadi mean? Omadi is a cloud-based software platform dedicated to streamlining the many activities that go on at your towing business. As far as the name, I don't think anyone really knows but a quick google search found me this "The name of Omadi has given you good business ability and a high regard for proper standards of conduct." Omadi's revolutionary software plat- form began when an owner of a towing company searched for a software to help manage his business. Dissatisfied with the available options, he set out to devel- op his own custom software. The devel- opment of Omadi's software helped his business increase tows done each day and boosted revenue by 300%, from 400K to 1.2 million in the first year. Omadi, was then founded in 2013 by Scott Petersen, CEO and Chris Oakeson, CTO. Prior to co-founding Omadi, Petersen served as the managing director of the nationally ranked Rollins Center for Entrepreneurship and Technology at Brigham Young University. Before co- founding Omadi, Oakeson started building the Omadi software backbone with a for- ward-thinking approach to include com- plete customization, scalability, and a fast development pace. In September of 2015, Petersen was able to attract Charles Lukens, who was working as CEO of APU Solutions (a software leader in the automo- tive parts industry and a company Petersen and Lukens co-founded), to join forces with him as Omadi's president and COO. Omadi's towing software was built to help you take full control of your business and allows you to be more efficient by tracking, analyzing, and enhancing your workflow. Omadi's technology empow- "We have been building our business over the last five years. We are 14 trucks strong and growing. We tried a few different soft- ware programs and soon found out which ones were good, better, or best. Many are good but lack tech support; others were great but lack features or charge for every little feature, and others were simply smoke and mirrors. Then, finally Omadi arrived! Really great software that you can tailor to your specific needs, and fast with tech support. Being cloud- based and smartphone user-friendly has made all the difference." -Tim Ward, Safari Towing 42 Tow Professional | Volume 5 • Issu e 1 | www.towprofessio n a l . c o m

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