Tow Professional

VOL4 ISS2 2015

Tow Professional is a comprehensive publication for the towing and recovery market. It is mailed directly to more than 29,000 decision makers including owners, presidents, CEO's and principals of towing companies throughout the United States.

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never sped, where harsh braking and hard steering where unheard of, and idling was just not an option. H arsh braking is the best indicator of distracted driving. Today's telematics sys- tems can record this activity, which e nables you to monitor and correct the behavior – and protect your business. Live Traffic Data Reduces Liability Too Reducing unnecessary drive time not only reduces your operational costs, but decreases the likelihood of being involved in an accident. The latest telematics tech- nology using predictive traffic and truck attribute data ensures the most efficient routes are automatically available to the driver's navigation system. If a significant incident causes an unexpected traffic delay, the connected navigation system can immediately re-route the vehicle. In addition to reducing drive time by routing around traffic delays, being stuck in traffic significantly increases the mileage to accident ratio. Get the Right Data – Automatically Telematics systems offer another important benefit that allows tow man- agers to quickly identify problems and solve them before they expose the com- pany to risks. Rather than wade through reports, try to graph accidents and maintenance issues over time, or collect anecdotal evi- dence about drivers' habits behind the wheel, telematics systems can show you quickly if there's a problem, and help you drill down to see what needs to be done. Rather than wading through reports of a ll your good drivers, wouldn't it be great to get an alert about one driver that's con- sistently distracted, or speeding? The s ophisticated reporting and alert capabili- ties in telematics systems can deliver this information to you- without you having to go looking for it. And with today's sophis- ticated reporting systems, you can cus- tomize those alerts easily – by setting p arameters and benchmarks. You can also run regular reports that look at trends that are most important to you. Matt Gunzenhaeuser is Director of Sales at TomTom Telematics. Learn more at www.tomtomtelematics.com. Volume 4 • Issue 2 | www.towprofessional.com | Tow Professional 27

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