Tow Professional

VOL6 ISS1 2017

Tow Professional is a comprehensive publication for the towing and recovery market. It is mailed directly to more than 29,000 decision makers including owners, presidents, CEO's and principals of towing companies throughout the United States.

Issue link: https://towprofessional.epubxp.com/i/784005

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online review stating, "Great product selection & customer service! Warranty issues are a breeze--thankfully I haven't had very many!" In a recent survey, out of the 250 Tow Professional subscribers who responded, 70% owned a TowMate wireless tow light. Out of those, the majority stated that the product dependability and war- ranty/customer service behind the prod- uct were the top factors influencing their purchase. Not to be counted out, 20% of respondents chose the value for the price as being the number one factor they con- sider when making tow-light purchasing decisions. What does this tell us? Well, I think it reinforces the obvious: That is, people want to make purchases they can feel confident in. They want products that manufacturers are going to stand behind, and they are willing to pay for features that are useful and pay off in the long run. When it comes to tow lights, the fea- tures that have been found to be most desirable from a functionality standpoint seem to be related to battery life. With TowMate's release of Lithium Polymer G o o d t h i n g s t a k e t i m e . W e a l l k n o w t h i s t o b e f a c t . N o s u c c e s s f u l c o m p a n y h a s e v e r b r o u g h t a p r o d u c t t o m a r k e t t h a t t h e y d i d n o t l a t e r t w e a k o r r e v i s e t o f u r - t h e r i t s p o t e n t i a l s o m e w h e r e d o w n t h e r o a d . I w o u l d w a g e r t h a t s l i c e d b r e a d e v e n t o o k s o m e f i n e - t u n i n g a s b a k e r s d e t e r m i n e d t h e m o s t d e s i r a b l e t h i c k n e s s o f t h e b r e a d w h e r e i t p r o v i d e d s u s t e - n a n c e , b u t w a s a l s o t h i n e n o u g h t o n o t c o m p l e t e l y d r y u p t h e h u n g r y m o u t h i t w a s f e e d i n g . T o t h a t p o i n t , w e a t T o w M a t e a r e n o d i f f e r e n t . B e g i n n i n g w i t h t h e i n v e n t i o n o f w i r e l e s s t o w l i g h t s d a t i n g b a c k t o 1 9 8 5 , T o w M a t e h a s o f f e r e d a n e v e r - e x p a n d i n g , e v e r - e v o l v i n g l i n e o f l i g h t - i n g s o l u t i o n s f o r t h e t o w i n g m a r k e t . W e c o n t i n u a l l y g a t h e r f e e d b a c k f r o m o u r c u s - t o m e r s a s t o w h a t a p p r o a c h e s h a v e w o r k e d a n d w h i c h o n e s m a y n e e d m o d i - f y i n g , t h e n w e a c t . T h r o u g h t h i s t y p e o f a p p r o a c h , a l o n g w i t h t h e i n t e g r a t i o n o f e m e r g i n g t e c h n o l o g i e s , w e h a v e d e v e l - o p e d n u m e r o u s i t e m s t h a t h a v e c h a n g e d t h e w a y y o u t o w t o d a y a n d w i l l c h a n g e t h e w a y y o u t o w i n t h e f u t u r e . T oday you wi l l fi nd m ore opti ons for l i gh t i n g t h a n e v e r be f o r e . M o r e a n d m o r e c o m pa n i e s a r e i m po r t i n g pr o du c t s f r o m o v e r s e a s a n d s l a ppi n g t h e i r br a n d o n i t w i t h o u t h a v i n g di r e c t c o n t r o l o v e r t h e qu a l i t y a s s u r a n c e pr o c e s s e s . T h e y t h e n po s t t h e m u p o n l i n e pr o m i s i n g h i gh pe r - f o r m a n c e f o r l i t t l e m o n e y . T h e s e s a m e c o m pa n i e s do n o t h i n g t o c o n t r i bu t e t o pu s h i n g t h e bo u n da r i e s o f t e c h n o l o gy a s i t a ppl i e s t o a u t o m o t i v e l i gh t i n g. M o r e o f t e n t h a n n o t , t h i s e n ds u p l e a v i n g t h e bu y e r l e s s t h a n s a t i s f i e d. T h i s f l o o di n g o f t h e m a r k e t w i t h " l o o k - a - l i k e s " do e s n o f a v o r s t o t h e e n d u s e r . I n f a c t , i t m a k e s i t m o r e di f f i c u l t t o di s t i n gu i s h w h a t i s qu a l i - t y a n d i s t r u l y ba c k e d by t h e m a n u f a c t u r - e r i f t h e r e w e r e t o be a pr o bl e m . O n t h e o t h e r e n d o f t h e s pe c t r u m i s T o w M a t e w h o h a s h a d, a n d a l w a y s w i l l h a v e , a c o m m i t m e n t t o o u r c u s t o m e r s t o pr o v i de h i gh qu a l i t y , U S A m a n u f a c t u r e d pr o du c t s t h a t w e s t a n d be h i n d. B e i t t w o y e a r s do w n t h e r o a d o r f i v e y e a r s a n d a da y , w e s u ppo r t o u r pr o du c t s w i t h a l i f e - t i m e w a r r a n t y o n e l e c t r o n i c s a n d L E D ' s . P a u l St r u m ber ger o f C & D T o w i n g i n Chic a go , IL h i t t h e n a i l o n t h e h ea d i n h i s 34 Tow Professional | Volume 6 • Issue 1 | www.towprofessional.com By Chris Anderson

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