Tow Professional

VOL6 ISS1 2017

Tow Professional is a comprehensive publication for the towing and recovery market. It is mailed directly to more than 29,000 decision makers including owners, presidents, CEO's and principals of towing companies throughout the United States.

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Page 43 of 81

Lite It Custer Products has been selling lights to the towing industry since 1993, and they have never stopped working at improving their products, their pricing, and their service. In addition to a full-line of lighting products to fit every tow profes- sional's need, Custer has worked hard at making its Lite It Wireless tow lights the best value in the industry. Custer spent 2016 listening to tow professionals at tow shows and working hand-in-hand with their vendors. The results are impressive. "We consider our Lite It Wireless bars the new 'standard for the industry.' We are proud of the work we did in 2016 to make our tow lights the best in the busi- ness," commented Andy Haag, President of Custer Products. "We invested signifi- cant dollars redesigning our printed cir- cuit-board assembly—and now its 'auto- motive grade'—which means the circuit board is of such a high quality that it could be used by Ford, GM, and Chrysler. The bottom line for the professional tower is that the chance of a Lite It tow light flickering is virtually non-existent. We're also proud that the Lite It Wireless line is assembled in the USA, with USA- made components," said Haag. Other factors that make Custer Lite It bars the professional's choice: • The bars are individually serialized – this eliminates cross-talk and allows Lite It to track ownership of a regis- tered tow light that's lost or stolen. • Hard-wired lights and shrink-tube butt connectors ensure a tight, secure connection. • The marker lights only come on when they receive a signal, saving battery life. • 105 lb. pull rubber coated magnets mean no rubber boots are needed. • Changing the battery is easy, only taking 10 minutes. • Our light bars are made of low densi- ty polyethylene and come in a variety Wireless Tow Lights Improved Designed for the Best Performance in the Business By Andy Haag 42 Tow Professional | Volume 6 • Issue 1 |

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