Tow Professional

VOL6 ISS1 2017

Tow Professional is a comprehensive publication for the towing and recovery market. It is mailed directly to more than 29,000 decision makers including owners, presidents, CEO's and principals of towing companies throughout the United States.

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I N D U S T RY N EWS T O W I N G & R E C O V E R Y T O W I N G & R E C O V E R Y 6 Tow Professional | Volume 6 • Issue 1 | Jerr-Dan Corporation, an Oshkosh Corporation Company, a leader in the towing and recovery business, today a nnounced Jennifer Stiansen has joined the company as director of marketing for Jerr-Dan. In her new role, Stiansen will lead all marketing and communications initia- tives for Jerr-Dan. She will report directly to Alan Loux, Vice President – global mar- keting, access segment, and serve on the Global Marketing Leadership team. "We are excited to welcome a profes- sional of Jennifer's caliber to Jerr-Dan," said Loux. "She brings more than 20 years of marketing communications experience to her new assignment, along with the leadership skills to make a valu- able contribution to our organization's g rowth strategy." Prior to joining Jerr-Dan, Stiansen served as marketing communications manager for several brands, on both the manufacturer and agency sides, manag- ing advertising, public relations, internal communications and digital marketing. Stiansen holds a Master of Arts degree in media studies from William Paterson University of New Jersey and a Bachelor of Arts degree in communica- tions from Elizabethtown College. She is a member of the Association of Equipment Manufacturers, Associated Equipment Distributors, and Construction Writers Association. Stiansen Joins JLG as Director of Marketing for JERR-DAN JERR-DAN Launches New SURE METHOD™ Performance Tow Calculator Jerr-Dan recently launched its SURE Method™ and Tow Performance Calculator to assist customers in selecting the most appropriate product to address some of the challenges towing operators face on the job. The SURE Method, an acronym for Suburban, Urban, Rural, Equipment, helps customers remove the guesswork out of the vehicle build. The Tow Performance Calculator is a tool that supports the SURE Method by giving cus- tomers an estimate of what their trucks could tow. Both resources are designed to educate tow owners and operators to better evaluate their business needs. The SURE Method is designed to help customers select the right equipment for the job. This systematic way for building towing equipment is based on the specif- ic performance demands of the cus- tomer's region, intended use, and applica- tion. This approach guides potential buy- ers through a series of key considerations to secure the optimum specifications for the configuration of their tow truck. This includes size, weight, capacity, and appli- cation-specific features to effectively manage a customer's broad range of tow- ing operation needs. We are changing the traditional way the towing industry buys towing equip- ment by providing a method that will ensure the vehicle a customer orders is optimized for the unique demands of their operation," said Jeff Irr, Senior Director of Sales and Marketing for Jerr-Dan. "We are continuously looking at innovative ways for our customers to maximize their investments and meet their business needs." In addition to the SURE Method, Jerr- Dan launched the first-ever web-based Tow Performance Calculator on its web- site. The online tool allows for any tow professional to estimate the towing per- formance of a truck by simply going to the calculator online at and answering a few questions. The online Tow Performance Calculator is accessible 24/7 from anywhere and helps operators determine if their vehicle is optimized for the unique demands of their towing oper- ation. The Tow Performance Calculator walks the customer through a series of key considerations that guide them towards optimal towing results. Here are a few considerations included in the Calculator: What is your Front Axle Weight? (FAW) What is your Wheelbase? What is your Retracted Length of Overhang? What is your Extended Length of Overhang? "We are leading the industry with this first-of-its-kind SURE Method and Tow Performance Calculator," said Shane Coleman, Heavy Duty Product Manager for Jerr-Dan. "This is our competitive advantage as we are the first to offer these methods and technologies. Safety and performance is our top concern for customers and the industry.

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